Neuroeconomics: An Edge When Everyone has Access to the Same Data?
Neuroeconomics: An Edge When Everyone has Access to the Same Data? The “golden generation” at Euro 2004 – England versus Portugal in the Quarter Finals. England went on to lose the match in penalties (6-5). We’re all looking for our own edge in markets. A friend of mine who is currently doing a PhD in biomedical sciences solely invests in niche medical stocks based on his academic knowledge. He believes this gives him an edge over finance professionals, who may in truth, have no real idea about the science. As somebody studying Psychology, I’m increasingly interested in understanding whether neuroeconomics could be an edge. Neuroeconomics – which is effectively behavioural economics with a sprinkling of neuroscience (what’s going on in the brain) – aims to explain why traditional assumptions of rationality in economics often do not happen in real life. It is about understanding that human rationality is far from objective rationality, as we are influenced by ...